Gone are the days when the only way to avail healthcare services was by visiting hospitals or clinics. The advancements in technology have revolutionized many industries and healthcare is one among them. Smartphones have made their foray in healthcare app development and today mHealth (mobile + health) thrive with around 48000 apps in the App Store alone.
According to statistics, by 2025 mHealth market will witness a rise of more than 38.5% CAGR and its industry value is expected to be around $289 billion. And the new normal created by Covid-19 has further strengthened the growth of remote healthcare. If you have a business related to healthcare, now is the right time to venture into healthcare app development services.
Health has always been a subject of concern for people. However, in their busy daily lives, people often find it difficult to set time aside for health-related matters. mHealth apps serve as an amicable solution for this concern. From consultations and drug prescriptions to meditation and fitness, healthcare app development has a broad range of solutions.
A mobile healthcare application has several benefits. It enables the efficiency of delivering healthcare services with the aid of technology. It opens the window of remote healthcare, allowing patients to access consulting services regardless of location. mHealth apps capacitate doctors to provide precise diagnosis because of better data-keeping, analysis, and the advent of technology. Therefore, mobile app development for healthcare is a service for both patients and doctors, and for businesses, it is a thriving opportunity.
The mHealth market is very comprehensive and has far-ranging app solutions adding up to over 318,000 apps in all major app stores. Different types of healthcare applications are:
These are the major types of healthcare applications that are being used by doctors and patients worldwide to enhance their healthcare journey. If you are looking to create a mobile app of value, these categories have an indispensable market.
The different types of healthcare apps we saw in the previous section can broadly be categorized into apps for patients, healthcare providers, and hospitals. Let’s look into each one of them and see what their features are.
Patient apps are used by patients or people in general, to maintain their health and stay updated with healthy lifestyle trends. Main features to ensure while developing a healthcare application for patients are:
Doctors and other medical professionals use doctor apps to improve their service. Some features to include in them are:
Healthcare information systems are used to maintain the day to day activities of hospitals or clinics. The features of these apps include:
To develop a mobile healthcare application that provides value, you need to start with good market research and adopt the right technology and tools. We can outline a healthcare application development process in 6 steps.
Health, being a priority of people worldwide, mHealth apps are a great tool to attract customers. However, it hugely depends upon the real-life application and practical use of the app.
The first step to develop a mobile healthcare application is to define the goal that it plans to achieve. To get mobile app ideas for the healthcare sector, you need to consider the pain points of healthcare providers and patients and think of who your end-user will be, what service you will provide, and how your solution will solve their problem. You can conduct a detailed market survey, talk to the potential audience like doctors, nurses, or patients to gather ideas.
Once you have an idea about who your end user is, you need to evaluate their characteristics. Performing analysis to gain information such as age, educational qualifications, physical abilities, communication preferences, etc. can help to tailor apps that are suitable for end-user needs.
This detailed analysis will help to decide the features and functionalities of the app. It will help to model an app to a specific goal, giving it clarity and distinction. Deciding on the features and functionalities will also be helpful in coming to a precise idea about the budget of your healthcare app development.
There will be other players in the market who provide the same healthcare services as yours. You should perform an analysis of these competitors to find out the market presence, shares, strengths, and weaknesses. This will help you refine ideas about your app and give an insight into marketing strategies as well.
Every product should have a unique selling point (USP) that makes them stand apart from their competitors. You should study about the USP of your competitors, understand the market response, and come up with a unique point that only your app can provide.
What technology will your app be built on- Android, iOS, or both? Will you have an omni-channel strategy? Will your app require integration with a camera, GPS, or voice recorder?
To answer all these, you need to look at your target audience. Their age, gender, geographical location helps to determine these factors. For example, people of the United States and China are mostly iOS users, whereas countries like India and the UK have more Android users. Also, if your app targets a younger audience, a mobile app would suffice, but an older audience would prefer websites or tablets. Planning these ahead will help you in improving your healthcare app development journey.
Before you design your app or develop it, you need to plan your monetization strategy. Usually, only apps that serve as an additional solution for medical institutions don’t employ monetization strategies. However, if your app is a standalone solution, you need to look into how to make a profit out of it.
Most of the popular mHealth apps are free apps. These apps make a profit through advertisements or by subscription to avail premium services. Apps that employ in-app purchasing strategy often don’t get accepted readily by the audience. Some apps employ a strategy where they provide a free trial for one month and then begin offering paid services. Choose an approach that is best for your service and your audience.
The next step is to hire mobile app developers and get started with design and development. An optimal healthcare app is a result of a lot of refinement. The best approach is to build a minimum viable product (MVP) app first. This will help to save development time and also ensure a quicker launch. This will make it easier to get user feedback, understand marketing position, and build connections.
Depending upon the user feedback, you can test and iterate your app to make it effective and satisfactory to users. You can also update your marketing and branding strategies according to recent mobile app development trends and ensure the app performance is exceptional.
Privacy and security are significant concerns of a healthcare app as it deals with confidential information such as personal details, medical history, and financial data. This sensitive information must be kept secure and to ensure that there are some standards to be followed. The standards differ from country to country. Let’s look at standards that are followed in some of the big countries.
USA: Health Insurance Portability and Accountability Act (HIPAA) and the Health Information Technology for Economic and Clinical Health Act (HITECH) are two main regulations that healthcare apps in the US must follow. Both acts aim to ensure the security of sensitive patient data during storage and transmission.
European Union: In Europe, healthcare apps must comply with the General Data Protection Regulation (GDPR). It regulates the protection of private information by implementing rules on data storage, collection, disclosure, and deletion.
Canada: Healthcare applications in Canada must follow the Personal Information Protection and Electronic Documents Act (PIPEDA). Its guidelines are similar to the GDPR of European Union.
United Kingdom: In the United Kingdom, healthcare apps have to comply with The Data Protection Act of 1988. It is similar to GDPR with some modifications and guides the usage and storage of personal information.
As we saw, there is no shortage of healthcare apps in the market. In this section, let’s take a look at the five best healthcare apps for 2021.
Practo lives up to its tagline “your home for health”. It is an app that brings all the necessary telemedicine features in one place. With Practo, you can consult doctors online, book appointments and lab tests, buy medicines, get health reminders, and store health records.
It also provides a feature to chat with a doctor anytime, making it the go-to app in situations of emergencies. Also, every doctor has ratings and feedback from other patients, so you make an informed choice about which doctor to consult. Its users also get access to thousands of health articles and tips from health experts.
MyFitnessPal is a wellness app that empowers you to take care of your health through diets and exercise. It helps you know what you eat by giving you nutrition information and the calorie count of the food you intake.
It has an extensive database of over 11 million food information, nutritionist-approved recipes, and inspiring workout tips from experts. Your fitness pal account can easily be linked with other health apps such as Samsung Health, Apple HealthKit, etc., enhancing your entire healthy lifestyle. It provides some limited services for free and has an extensive premium service that provides personalized guidance and an ad-free experience.
India Drug Index is a free drug database that provides complete information about drugs that are approved for use in India. The list is based on the latest guidelines and is prepared by top physicians and pharmacologists.
It covers over 61000 generic brands used all over India and is a useful tool for doctors in providing prescriptions. It has a full offline option using which it is possible to download the entire library offline. Its most notable feature is its regular updates; new FDA approvals, changes in dose, side effects, or practice insights, all information is regularly updated in a day to day basis.
Meditation is scientifically proven to improve living conditions by reducing blood pressure, easing symptoms of anxiety, stress, depression, and insomnia. Headspace is a top-grossing meditation app in 2020 that helps people take care of their mind and body.
It has a complete library of meditations, for beginners to experts, and for varied uses such as reducing stress, improving sleep, etc. The app provides a basic pack for free, which is perfect for beginners. Its paid version called Headspace Plus has more options and gives unlimited access to guided meditations and courses for anxiety, mindfulness, etc.
Ranked as a leader among EHRs in Frontrunners by Software Advice in 2020, Kareo Clinical is a complete EHR app designed by healthcare professionals. It is a cloud-based tool that empowers healthcare providers to reap the benefits of EHR software without any hassles.
Its features include simple charting to create patient encounter notes, easy prescribing, electronic superbills, secure messaging, flowsheets that give a holistic view of patients’ data, etc. It is a very resourceful app for independent practitioners and is an affordable solution.
The cost to develop healthcare applications depends upon the complexity of the app. The functionalities included, the technologies used, the development team that you employ, the target location, etc. determine the cost of healthcare application development. According to the latest trends in the industry, a mobile app development company charges $80-$250/hr in the USA, $70-$150/hr in Eastern Europe, and $10-$80/hr in India.
For a healthcare app with basic features, the total cost to develop an app might fall between $60000 to $100000. To get an accurate estimate, you should contact a reliable healthcare application development team and discuss your goals and requirements.
Mindster is a top mobile app development company with excellent expertise in building healthcare applications. Our team has well-grounded experience in doctor appointment app development. Get in touch with us to kick-start your healthcare app development journey with the best professionals in the country.
BACK TO BLOGS