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Innovative UX Design Trends to Follow in 2023

10 May 19  

Reading Time: 5 minutes

Thejas Udayan


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ui ux design trends

If you are a person who has been following the trends and other developments in the field of UX design, then you will be probably aware that UX design is a constantly evolving field. Over the last few years, we have seen the emergence of several innovative technologies like augmented reality, voice user interface, and smart home devices. 

The latest innovations and advancements in the field of technology are sure to bring plenty more changes to UX design. So, you will need to adapt to these trending UX design strategies in order to build a strong online presence for your brand or business. This is why you should shift your focus to what’s trending in the field of UX design and try to adapt some of these ground-breaking UX design trends.

Voice UI

A survey conducted by experts in the field of UX designing and online marketing revealed that more than 35 million people in the United States used voice-activated assistances at-least once every month in the year 2017. The trend of using Google Home, Siri, and Alexa to gather information and for other tasks is on the rise now. In fact, there has been reports that more than 50 percent of all search engine queries will be voice-based in the near future.

It is evident that internet users love to use voice-activated assistance. This is mainly because voice-activated assistances enable users to find information and perform a number of tasks just by speaking. The convenience and comfort offered by this assistance will surely make them immensely popular in the coming years. So, you should try to make the most of this innovative trend.

Easy Authentication

If you are an active internet user who visits multiple numbers of websites, then you would have probably encountered password verification issues at least a couple of times. Most internet users spend a quality amount of time to determine a simple yet uncrackable password that meets preset requirements when they sign up for a service. Most users often fail to remember these passwords, which in turn forces them to perform complicated steps to change their password or recover it.

It might come as a surprise to many readers when they realize that approximately 37 percent of internet users encounter such issues once every month. In order to solve such issues, several websites might be introducing password-less login methods. This can be achieved by using magic links, temporary passwords, or even biometric authentication. This will ensure a fine website visiting experience to users and increases security.

The Rise of Material Design

A major portion of UX designers often asks whether they should go for a flat design or choose a material design.  It is true that flat design used to a common choice until a few years ago, but that has not been the case since the introduction of the material design. Today, most UX designers put in extra efforts to offer an engaging experience to site visitors. This is done by using 3D icons, responsive animations, transitions, shading features, and more.

You need to realize that the regularity of flat design may soon fail to impress website visitors, as most of them are looking for an immersing experience. This is why the user-centric approach of material design that interacts and entertains site visitors has become quite common and earned widespread acceptance. So, the conclusion is that material design is the way to go if you want to offer something more to site visitors. If not, feel free to use website templates with flat design.

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Bottom Navigation

Smartphones that comes with taller aspect ratios are designed in such a way to considerably improve the user experience of site visitors. These devices boost multitasking, improves VR experience, and can hold more content on the screen. However, the major downfall of such devices is that they position clickable elements a lot farther away from natural thumb movements of users.

Bottom navigation was introduced by a number of major websites in order to solve this shortcoming. Surprisingly, bottom navigation soon became a standard industry-wide practice in a short span of time. As a result, designers were forced to the lower side of a smartphone. It is expected that bottom navigation will soon become a place where users will be able to access bottom sheets.

Personalized User Experiences

Most internet users prefer interfaces that have been personalized as per their unique tastes and convenience. In fact, a recent study conducted by experts revealed that the percentage of customers who end business relationships due to the lack of personalization is estimated to be around 33 percent. So, you will need to understand the requirements of your customers.

You will be able to find the needs of customers on the basis of their previous interactions, reviews, purchases, and preferences. If you are able to offer a personalized user experience to customers that is targeted towards a certain group of users, then your customers will surely be impressed.

Multi-Device Experience

The number of connected devices a person owns is rumoured to hit six by the end of the year 2010. This means that several internet users will be using more than a single device to access information from the web. Experts in the field of UX design firmly believes that designers should focus on providing multi-device experience instead of offering a mobile-first or mobile-friendly experience to users. In fact, there are plenty of mobile-friendly website templates available out there. 

The trend or practice of creating a multi-device experience that will offer a seamless internet browsing experience to site visitors will undoubtedly become popular in 2020 and coming years. Focusing on multi-user experience will enable you to provide an enhanced user experience that website visitors will appreciate.

Video Contents

As you would probably know, content can take any shape like text, image, infographic, or even video. You need to pay attention to the fact that internet users are no longer interested in reading large chunks of text. This is why you should try to include images, videos, and other media that will captivate the interest of website visitors and urge them to spend more time on your website.

The result obtained from a study that was conducted by Cisco revealed that video contents will make approximately 80 percent of the entire internet traffic in the world. The attention span of average internet users is estimated to be around 8 seconds, which means that you will need to create a lasting impressing on them within these timeframes. Relevant videos that offer valuable information is capable of doing just that.


It is crucial to pay attention to the fact that some of the innovative UX trends that we have mentioned in the blog post are not new. In fact, they have been around us for more than a few months. However, these innovative trends are expected to gain widespread support and popularity in 2020. The trends in the field of UX designing will keep on changing, but its primary goal, which is to offers a smooth and flawless user experience to website visitors will remain intact.

Mindster is a mobile app development company with a set of mobile apps to our credit and also provides UI UX services to our reputed customer’s through unwavering dedication to the projects we endure. 

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