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10 Key Growth Hacking Features To Integrate Into Your Mobile App Development Process

8 Dec 23  


Reading Time: 7 minutes

Ankitha Prasannan

Content Writer

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The mobile app development process is a challenging task that might seem easy at first glance. It is more difficult to devise a plan that will enable you to attract new users to your app even after it has been live for months or even years. 

Any company using a mobile app will have a few queries at a certain point during the process. How can you naturally get more people to download my app? How is a new app released onto the market? Do revenues rise with mobile apps? Join us to find the best mobile app development partner.

With over 3.1 million apps on the App Store, successful growth hacks and advertisements are the most effective way to protect your money. Without a good plan, even a well-designed and functional smartphone app will remain deep in the Play Store

Businesses must successfully market their products if they hope to grow their company. Future challenges notwithstanding, scaling is achievable with these top growth hacking techniques. Companies must use various growth hacking strategies to connect with a large audience. Even though some of these methods are relatively new, they are still essential to developing contemporary businesses.

What is Growth Hacking?

Developers of mobile apps skilled in growth hacking are usually experienced in economic viability as well. Growth hacking is a multidisciplinary practice that encourages developers to do more than merely increase the users they acquire. It does this by 

  • Drawing in the most successful and pertinent potential consumers to download apps.

  • To keep current users using the app on an ongoing basis, develop intriguing functions and material that speaks to them in particular, and

  • To maximize app monetization, create psychological hooks and high-value products that entice users to invest time and money in your app.

The field of growth hacking for mobile apps combines science and art. The most successful growth hackers modify their strategies in response to creative intuitions but use analytics and metrics to support or refute their theories. Based on those figures, they adjust app attributes, app store content, marketing, and customer interactions.

With this type of metrics-driven, quick testing, successful growth hackers are not merely throwing caution to the wind and hoping for the best. Instead, they are highly analytical and careful across every step, from formulating speculation and designing tests to evaluating and putting results into practice.

Businesses that excel at it have an organized strategy. And as an outcome, they receive financial compensation. This guide is designed to help you establish growth hacking like an expert by allowing you to imitate those who succeed.

Ways Growth Hacking Differs for Mobile App Developers 

Growth hacking is a concept that has been around for a while in software development and broader company domains. Although the guiding principle applies to all fields, particular considerations are specific to developing mobile apps.

  • Quick Rates of market shifts 

Mobile platforms, gadgets, user behavior, and market dynamics constantly change.

  • Low entrance barrier for rivals 

Developing and submitting an app is simple, and app stores are overflowing with rivals and digital obstructions.

  • Minimal user switching costs 

Mobile apps are easily uninstallable and can be downloaded for free or cheaply.

  • User “head space” limitations 

The average user only has sufficient energy and time to interact with a small number of apps each day.

In light of this, growth hacking for mobile apps needs to be based on a thorough and quantitative analysis of user behavior within the app. Businesses require analytics incorporated into their app settings that exceed the standard measures (setup, activities, and retention) that app stores offer to obtain this insight. 

In the ideal scenario, this empirical information will offer insights into:

  • Content and involve present consumers.

  • Determine which users are the most important to you.

  • Focus on new clientele by spending as little money as possible.

  • Try out novel functions.

  • Increase the app’s and related businesses’ profitability.

How Do Growth Hacking App Features Improve User Experience?  

Making an app that genuinely engages users is similar to having a necessary toolkit in that you must have the knowledge and resources to use it. A lighthearted interpretation of what you need to understand is this:

  • Flawless UI/UX

Customers expect it to be effortless and feel genuine. Don’t overdo it, or they may leave the site. The best UI/UX design agency will help you resolve the issue. Initial impressions count. Consider your app as an advertisement model for clothing. Your app’s runway attire should be captivating images and visuals that draw visitors in immediately.

  • Simpleness

Less can occasionally seem difficult and unappealing. Therefore, your goal should be to simplify complex functions to make them easier to use—imagine a technical manual turned into a graphic novel.

  • Maintain the Latest Growth Hacking Features

Similar to a thrilling browse ride, it’s always been important to stay updated with market changes and customer demands to ensure your app stays relevant and captivating.

  • Resolving Practical Issues

Consider your app the client’s champion cape, coming to their aid when they encounter daily difficulties. You will be an inspiration if you tackle their areas of difficulty. This enhances the user experience for your developed mobile app. 

  • Combining Benefits

Your app should serve as their go-to digital toolkit, answering all their problems. It should give the impression that your app improves their quality of life. With the current digital transformation era, users require the best and most innovative technology that eases their daily routines effortlessly. 

10 Growth Hacking App Features for Mobile App Development Process

In the fascinating field of mobile app development, there is an implicit competition to make apps that are not just functional but completely captivating and far more beneficial than those of rivals. Imagine discovering an app that simplifies your life and leaves you wondering how you lived without it.

Without further ado, let’s discover ten incredibly alluring features that can turn an ordinary app into something truly unique. These game-changers, from inventive surprises to problem solving tools, make users become devoted followers.

1. Push Notifications

Consider push notifications as helpful prompts. Make them simple and practical, give them an individual touch, and schedule them well. Allow users to adjust frequency and conduct A/B app testing to identify the most suitable combination.

2. User Onboarding Efficiency 

Upon onboarding a customer, your app is extended a warm welcome. Maintain simplicity, roll out features bit by bit, and provide interactive tutorials. Make sure the navigation is easy to understand and give encouragement to explore.

3. AI-powered Chatbots

Imagine possessing chatbots powered by AI that are your own, prepared to share knowledge and advice. Artificial intelligence has evolved from a bizarre technology to a helpful tool. It can identify patterns in data, analyze data, and provide perspectives to help make better decisions. Imagine having a reliable counsellor who can offer insightful advice without having to search for technical jargon.

4. In-App Referral Programs 

Referral programs within apps are similar to lottery tickets. Provide enticing incentives, maintain a straightforward procedure, and be open and honest about the advantages. Promote friends to consumers to expand the community within your app. You can integrate the customer loyalty program to improve the customer experience. Adding gamification into the loyalty programs ensures smooth and flawless user interaction and emerges as the growth hacking features. 

5. User Input and Revision

Receiving and considering client input is akin to having an intimate discussion and can be utilized as an app growth hack. It offers insightful information that you can use to enhance your app. This implies that a user-centric approach through the design thinking process is essential for the mobile app development process.

Provide a range of networks for customer input so they can feel noticed. Answer them quickly and give them credit for their ideas, just as you would nod in contrast when chatting. Accept iterative updates to improve your app over time based on user feedback, much like perfecting a well-loved recipe.

6. Community Relations

Consider your app as a hub for conversation. Make incidents, discussions, and personal accounts. To foster a sense of community and inclusion within your app, you may also concentrate on promoting the production of user-generated content.

7. Multi-Platform Interoperability

Consider your app as an adaptable instrument in the user’s toolkit. Cross-platform support guarantees everyone can use your app, regardless of their device. Make platform changes as effortless as possible, emulating a conversational transition. Create an app that can adjust for various screen sizes so users can use it comfortably on tablets and phones.

8. Voice-Activation

Voice-activated technology is a magical addition to our daily routines and may be a vital growth hacking app feature. Like a magic tool, it makes it possible to communicate with technology effortlessly. Voice-activated technology makes assignments simple, whether playing music, establishing notifications, or requesting guidance. It is akin to possessing a genie prepared to grant your desires simply by speaking.

9. Innovative Content and Images

Visual appeal is similar to cake frosting. This characteristic of the app could be ideal for growth hacking. Think about producing striking images that, like engrossing visuals in books, tell tales or share data. Create conversational yet educational content as though you were speaking with a friend. Add creative bursts to your images and content to keep consumers interested, such as surprising turns to well-known stories.

10. Attractive Night Mode 

It’s like turning down the brightness for a relaxing night in night mode. It gives consumers a cosy atmosphere when it’s dark outside. Ensure the light level is lowered and colors are adjusted for ease of reading, similar to perfectly changing the mood lighting. Make it easy for users to transition to night mode—flip a light switch for that. The main goal is to offer them an enjoyable experience, day or night.

Summing Up

We’ve looked into the exciting worlds of mobile app development process, efficiency, and customer loyalty in the context of innovative technology. We’ve discovered the human element that truly sets apps apart, from the skill of onboarding users to the technical merit of push notifications, from the coziness of social networking to the versatility of cross-platform support.

As we end this blog, remember that understanding and feeling empathy for your users is the key to making amazing apps. Creating experiences that resemble a cordial discussion rather than a user guide is the goal. It’s about creating a community, like a lively get-together of friends, where users can interact and feel like they belong.

Are you looking to integrate growth-hacking features into the mobile app development process? We at Mindster can be your trusted partner. We are a prominent mobile app development company with decades of experience crafting the finest and industry-best mobile app solutions

Why wait? Join us to explore the manifold levels of the mobile app development process with innovation. 

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